There is a big difference between
Strategic Marketing and Tactical Marketing.

Strategic Marketing
is the content of your marketing message:
- what you say
- how you say it
- who you say it to

Tactical Marketing
is how you deliver your message:
- how you generate leads
- how you advertise
- which marketing tools you use - brochures, ads, trade shows, etc...
- the follow up system you implement

Strategic marketing - is determining the content of your message: what you want to say, how you want to say it and whom you want to say it to. It's your message, your approach, how you present your product or service.

It is your major objective to let your potential clients know all the different ways they can use and benefit from your products or services. In other words, it is the content of your marketing message.

You have to answer these questions. Who is the target audience you are aiming at? What should the message be? When should it appear (timing is very crucial)? Where should it appear? How should you best deliver your message? Does the look and feel of it match your target market?

Tactical Marketing - is putting your strategic marketing plan into action. It is how you deliver the message you developed in your marketing strategy and how you execute your marketing plan.

Tactical marketing includes finding or generating sales leads, creating marketing tools, placing advertisements, and developing and implementing a system for following up on leads and sales prospects. In other words, it's the means by which you deliver your message.