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PAPER
COLOR
PHOTO
FILE TRANSFER
GENERAL INFO
PAPER
1.1. What is the difference between Matte and Gloss Paper Stock?
Matte stock is a coated paper that has a dull finish. It is often used to make pages easier to read that are text intensive or that contain numerical charts. Gloss stock is a coated paper with a shiny or highly reflective finish. It is most often used in 4 color printing to help full color photographs, images and graphics appear more vivid, real and appealing.
1.2. What is the difference between Offset and Coated (Matte or Gloss) Paper Stock?
Offset stock is uncoated paper which is most commonly used for 1 color pages in books, reports, letters and business forms. Offset stock is usually less expensive than coated stocks which are described in 1. above.
1.3. What is the difference between Cover Stock and Body Stock?
Cover stock is the outside page and is thicker than body stock. Body stock is the inside pages and is less thick than cover stock.
1.4. What is the difference between Body Stock and Text Stock?
Nothing, body and text stock both mean the inside pages of a book or catalog.
1.5. What does the # in 70# or 80# paper mean?
It is the basis weight in pounds of a text stock type or the weight of a ream (500 sheets) of 25" x 38" sheets. For a cover stock type, it's a ream of 20" x 26" sheets. With that in mind you now know the reason that 100# cover is heavier and thicker than 100# text stock.
1.6. What is the difference between 70# and 80# of the same type text paper?
The difference between 70# and 80# is the weight and thickness of each sheet of paper. The 80# would be slightly thicker and heavier than 70#. See question 6 above for further detail.
1.7. Does weight of the paper stock effect durability and quality?
Yes, but only within the same type. For instance, let's assume you chose 70 # vs. 50# offset text stock for a newsletter. The 70# stock would be more durable over time and result in less show through of the printed image from on side of a sheet to the other. However, lets assume you choose 70# gloss text vs. 70# offset for your newsletter. The gloss stock would be more durable and result in greater ink holdout and glossier images than the uncoated offset stock.
COLOR
2.1. What are my options with 1 color printing to create a higher impact publication?
Most 1 color printing is black ink on a white stock. However, you can vary the ink cover to perhaps a blue, red or brown to create a different look. You can also print different color inks on different color papers to create an even more dramatic look.
2.2. What are my options with 2 color printing?
2-color print publications frequently use black and one other color to create a higher impact than can be achieved with 1 color. However, any two colors can often be used to create just the look you need without the time and expense of going to 4 color process printing.
2.3. What are the advantages of full color printing?
The highest quality and most appealing print publications are printed in full color using the 4 color (CMYK or Cyan-Magenta-Yellow-Black) offset printing process. .In contrast, computer monitors use a different color model called RGB (Red-Blue-Green). The result is often a difference between what we see on the screen and what we see in a printed piece. Studies have shown that full color increases readership and that there is over a 60 % increase in retention with full color versus black and white. Pick from an almost endless pallet of colors to create your next high quality, impact document in full living color.
PHOTO
3.1. I can't hire a professional photographer, How do I take a good photos?
Sharp focus is most important. Use a camera that has a zoom lens. If your camera doesn't take close ups, move farther away to get better focus. Use 100 or 200 speed film with a flash.
Avoid background the same color as your focus point.
Make sure your focus point is well lit.
Look through the camera and check area around your focus point. Be sure the background you want fills the entire picture window.
Light clothing and background are preferred.
Avoid dark backgrounds behind dark hair.
Avoid dark shadows on faces or hair. Avoid bright side lighting. If near a window put lamps to light dark sides.
Please keep in mind that we charge $30 for each photo we must manually scan.
If you want to send a disc of your photo instead of a print, please see the digital photo comments below.
3.2. Will you retouch my photos?
As a normal part of our production process, we will retouch, resize, crop or add background your photo to make your photo look the best it can and work with the layout. If there is a problem with your photo we will contact you. If there is something special we should know, please let us know.
3.3. Can I send you a digital photos?
Yes you can. Your original image, or the part of the image you want us to use, has to be higher than 1000 pixels wide to work. At 72 dpi your image would need to be at least 15" wide. Send the highest resolution possible. If there is a lot of space around the subject of the photo, be sure when cropped we still have 1000 pixels left to use.
We cannot artificially enlarge your photo in our computer to make it higher resolution. This would result in poor image quality. The ORIGINAL image or scan needs to be high resolution.
If you are scanning the photo yourself, the scan needs to be .TIF or .JPG (set at highest quality):
At 300 dpi - 4" wide minimum (larger is better!)
At 200 dpi - 6" wide minimum (larger is better!)
At 72 dpi - 15" wide minimum (more is better!)
Be sure not to crop the image too close. Leave room around the subject to have a background.
If you have your photos on CD from your photo developer, we need the highest resolution version available.
We cannot work from digital photo printouts off your computer. We must have the file. You may e-mail your photo or send your photo on a CD, 100mb ZIP or floppy. E-mail photos to order@MyPerfectCard.com
3.4. Do I get my photo(s) back?
Yes, we will return them with your order. Please let us know if you don't need them back.
FILE TRANSFER
4.1 What does PDF stand for?
PDF stands for Portable Document Format, a universal file format developed by Adobe that preserves all the fonts, formatting, graphics and color of any source document. It allows a file to read through the use of Acrobat Reader ( a free program available from Adobe) regardless of the hardware or software platform on which the file was created.
4.2. What is the difference between File Upload and File Transfer Protocol (FTP)?
File upload is transfer files via our web site, File Transfer Protocol or FTP will allow you to transfer larger files via our FTP site, using an FTP client such as CuteFTP or WSFTP.
4.3. What is the best File Transfer option?
It depends; all of them have their bright spots. File upload, can be done right on the web site and will allow you to quickly send files over the Internet. E-mail will allow you to attach files and send quickly through the e-mail servers. Both File upload and e-mail can have restrictions in the size of the files being sent over the Internet. FTP or File Transfer Protocol, can handle very large files, and is very stable when transferring. Depending on the size of your files you should choose the option that you are most comfortable with.
4.4. Why doesn't my file transfer to NOR-Marketing-Concepts?
Sometimes files are too large for certain types of file transfers. If your file takes hours to transfer, you probably need to use FTP to exchange the files. FTP is very stable and quick at sending large files over the Internet.
GENERAL INFO
5.1. How can I reach someone for questions or instructions?
E-mail us, write us, or even fax us. We will answer your inquiry quickly. Learn how to reach us at the Contact Us page.
5.2. How long will it take for an e-mail reply to an inquiry?
We consider customer questions a top priority so we try to answer questions in less than 3 hours during the business day.
5.3. Does NOR Concepts offer different design options other than the standard products and choices that are listed?
Absolutely, If you have a unique project, simply give us your specifications and we will get back to you with a quotation.
5.4. Can I make changes to my document prior to it being printed?
Yes, you will select either an on-line proof or hard copy proof that you must approve before we begin printing. If changes are needed that you request us to do, you will approve the related charges before we proceed.
5.5. Do you accept other forms of payment?
You can request other payment terms or methods of payment via Contact Us pages.
5.6. Why must New York State Residents pay sales and use taxes?
NOR Marketing Concepts, as a New York State company and domiciled in New York State, must collect and remit a 8.5% sales and use tax on all jobs shipped to New York State destinations. If you are a tax exempt organization, please fax us your exemption certificate.
5.7. How do we use order numbers?
You will receive a unique order number once you submit your order. Keep that order number for your records for ease in any follow up that may be necessary.
5.8. If we have forgotten our Password, how do we retrieve it?
Your password can be accessed by using our password retrieval system. Simply fill in the information required and we will send you an e-mail with your password.
5.9. Do you sell or rent registered e-mail addresses to other companies?
Absolutely not. Your information is considered confidential by NOR-Marketing-Concepts, we will not sell or rent this information to others.
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