The purpose of Direct Marketing is to get customers who spend a lot more money with your business than you spend to get them.

OK you have developed your USP. Great!
Now it's time to figure out what you want
your Direct Marketing materials to do.

You must determine your MWR
Most Wanted Response

Once you set the MWR for your advertisement
every Direct Marketing strategy you choose
will be designed to reach that goal, your MWR.

• Do you want to make a direct sale?
  
  
• Do you want your prospect to come into
  your place of business?
  
  
• Do you want your prospect to contact you because it is too difficult to sell your product directly from your marketing materials?
  
  
• Are you selling a service and want to generate leads by having your prospect fill in a form with name and contact information, requesting to be phoned by a sales person?
  
  
• Or maybe you want to offer coupons
  for discounts on seasonal items.
  
  

What ever your MWR is every Direct Marketing materials must be designed to reach that goal.

Direct Marketing Brochures, Flyers, and display advertising are extremely effective ways to promote your business and to drive serious amounts of visitors to your website

Direct Marketing Brochures