The best keywords then form the template for your site. The most important keyword(s) should form your base URL. You can always register your company name as a domain name as well, and link it to the same page - but promote the keywords URL to the search engines!

As you map out the logical path and flow of your site, use your keywords to name the sub-directories and web pages as you build them.
Be sure to use entire words to name your pages.
DO NOT abbreviate them.
use - /invitations/wedding.html
not - /inv/wed.html.
Don't worry about the address being too long.
With these keywords-laden addresses set up, start adding copy to each page. Naturally, the same keywords form the title of the page, and should be worked into the on-screen title of each page. Then sprinkle them liberally through the text copy on the page. DON'T try to use all your keywords on each page - optimize each page for one or two keywords only. And when offering
links to other pages within the site, use keywords as your linking text!

Take time to learn
and do it right...

OK... So now you've mapped out your strategy,
optimized your keywords, built a dynamite site
and uploaded it to your web host...
Now it's time to build your web site traffic,
and get those inquiries and orders flowing in!
It's time for web site promotion